Downtown Allentown Hosts Inaugural Jingle Bell Trail

Date: Nov 08, 2016

The Hamilton District Main Street Program is proud to present the inaugural Jingle Bell Trail on November 26th in downtown Allentown on Small Business Saturday! Join us for an afternoon of cocktails, food pairings and shopping in our vibrant new downtown!

The Jingle Bell Trail will kick off with 14 downtown retail stores offering a specialty cocktail for you to sample and food pairings for only $25.

This is a ticketed event for those 21 years of age and over. Your ticket gains you admission to the trail along with a 3.5 oz. commemorative tasting glass and Small Business Saturday Tote Bag filled with coupons and specials from downtown retailers and restaurants. Guests will travel from business to business to get their samples and explore our downtown.

Guests will check in the day of the event at the Renaissance Hotel located at 12 N. 7th Street in Allentown.


When: Saturday, November 26th  

Time: 1 p.m. – 5 p.m.

Where: Downtown Allentown Retail Stores

What:  Cocktail and food sampling event

Cost: $25

Participating Downtown Retailers Include:  Aquarius, The Archive, assembly88, Blondie's Cupcakes, The Blow Dry Bar by ReVive, Gallery on the Walk, Greenmouth Juice Café, Michael Jewelers, Moravian Book Shop, Re:find, Roey's Paintbox, Ruby's Floral Factory, Sage, and Sorrelli. Food pairings by downtown restaurants include, grain., Queen City BBQ, Centro, The Dime, Bell Hall, The Hamilton Kitchen and the Allentown Brew Works.

There is plenty of parking in downtown Allentown and we suggest you park in the Community Deck located at the corner of 7th Street and Linden Street. For more information, please visit

 “Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive. Created by American Express in 2010, Small Business Saturday® is the cornerstone of American Express Shop Small efforts. While Small Business Saturday is highlighted as a special day when we can show our support as a nation for small business owners and our communities, the Shop Small Movement is a year-round campaign to celebrate and support small businesses every day.” To learn more visit

The Hamilton District Main Street Program is proud to partner with the City of Allentown and our downtown retailers and restaurants. Thank you to all of our sponsors for making community events like the Jingle Bell Trail possible. We hope you will make plans to join us!

For more information, please contact Betsy Kohl at 484-226-6323.