What is DABA?


DABA (the Downtown Allentown Business Alliance) is a Main Street Program of the Allentown Chamber of Commerce working in support of the downtown businesses through events and marketing.


 The mission of the Downtown Allentown Business Alliance is to create and sustain a welcoming downtown district which promotes business and community growth.

We can all grow together and have fun along the way!


The Downtown Allentown Business Alliance (DABA), formerly the Hamilton District Main Street Program, focuses on events and programming designed to engage the downtown workforce, the community at large, and visitors to downtown Allentown. Our program has been a partner in the revitalization of downtown Allentown, working alongside the business community in a collaborative private-public partnership over the past ten years.

In July 2018, we restructured to better meet the needs of the changing business environment and to focus on two main program areas:

Business Development

Working in support of downtown retailers and restaurants, DABA has introduced a range of specific events that promote commercial success, from monthly meetings and seminars to targeted workshops for different types of business needs.

Marketing, Events & Programming

Focusing on such signature events as Blues, Brews & Barbecue, Allentown Beer Fest, Restaurant Weeks, First Monday, Summer in the City lunchtime music series, Sip into Spring Cocktail Trail, Jingle Bell Cocktail Trail, Holiday Tree Lighting, New Year’s Eve celebration, and other special occasions attracts audiences from across the region to downtown Allentown, promoting our commercial and social appeal.


DABA exists to creating economic vitality through marketing and events in support of the business community. As the lead entity creating high-caliber events in an urban setting, we work hard to make downtown Allentown an inviting and vibrant community.

What are the boundaries of the DABA?

The DABA consists of the area between 12th Street and 5th Street and Walnut, Hamilton and Linden Street. 

How is DaBa Funded?

The DABA is funded by private sector dollars and festival and event revenue. 

What is the Neighborhood Improvement Zone (NIZ)?

The NIZ is a special taxing district created by state law that is being utilized to encourage development and revitalization in center city Allentown and along the western side of the Lehigh River. This powerful economic development program has spurred more than a half-billion dollars in redevelopment activity through a unique tax incentive and financing tool.

Where can i get a map of downtown allentown?

Visit any of our downtown business for a free cop of the new Downtown Allentown Map and Guide. If you are visiting during business hours, stop by the Downtown Allentown Business Alliance/Chamber office to pick up this informative map. 


Meet new friends and serve as an ambassador to the downtown Allentown by volunteering for special events. Want to become involved in our welcoming community?



Miriam Huertas

Miriam Huertas

Senior Vice President
Allentown Initiatives

Miriam Huertas has held the position of Senior Vice President for Allentown Initiatives since 2007. She oversees the Allentown Chamber of Commerce’s business and community development programs and initiatives. In addition to her chamber responsibilities, Miriam oversees the Downtown Allentown Business Alliance and creates events and programming to benefit the downtown Allentown community.

Miriam holds a BA in Organizational Psychology from Moravian College and has held positions in marketing, sales and economic development throughout her career. Currently she serves as a commissioner with the Lehigh Valley Planning Commission and is on the board of associates for Muhlenberg College and the Lehigh Valley Health Network and is a member of board of directors of the Cultural Coalition of Allentown.

An avid birder and nature lover, Miriam enjoys spending quality time with her husband, Mike Krisukas. Her passions, besides Allentown, include music, travel, cooking, and dinner parties with friends and hanging out with her big, beautiful family!

Betsy Kohl

Betsy Kohl

Main Street Manager

Betsy Kohl has been serving as the Main Street Manager for the Downtown Allentown
Business Alliance Manager since 2015. She serves as the key liaison to the downtown
Allentown businesses and focuses on business retention efforts and events that benefit the overall downtown community. Betsy also manages the Allentown Merchant Program (AMP) Gift Card Program and downtown events, such as the annual Blues, Brews & Barbecue festival and the Allentown Beer Fest.

Betsy holds a bachelor degree from Moravian College and came to The Chamber with
experience in the tourism and hospitality industry.

Betsy is an animal lover and has a habit of rescuing strays. She enjoys visiting and
touring historical sites and loves to shop.



Santo Napoli, Chair

Geoff Brace
County Commissioner & Center City Resident

Jill Brader
City Center Allentown

Ron Coleman
The Frederick Group

Dan Diaz
City of Allentown

Capt. Glenn Granitz
Allentown Police Department

Lauryn Graves
Air Products

Virginia Haas
County of Lehigh

Miriam Huertas
Allentown Chamber of Commerce

Terri Keefe
Lehigh Carbon Community College

Ellen Kern
Office of Senator Pat Browne

Sean King
Aspire Marketing

Julie Macomb, Esq.
Norris McLaughlin & Marcus

Matt Malozi
Civitas Regio

Elizabeth Martinez
Office of Rep. Peter Schweyer

Ozias A. Moore, Ph.D.
Lehigh University and Center City Resident

Erin Pietrulewicz

Tony Rivera
BB&T Bank

Ron Young


Convenient gift cards offer access to shopping, dining, and diverse experiences.