What is DABA?


DABA (the Downtown Allentown Business Alliance) is a Main Street Program of the Allentown Chamber of Commerce working in support of the downtown businesses through events and marketing.


 The mission of the Downtown Allentown Business Alliance is to create and sustain a welcoming downtown district which promotes business and community growth.

We can all grow together and have fun along the way!


The Downtown Allentown Business Alliance (DABA), formerly the Hamilton District Main Street Program, focuses on events and programming designed to engage the downtown workforce, the community at large, and visitors to downtown Allentown. Our program has been a partner in the revitalization of downtown Allentown, working alongside the business community in a collaborative private-public partnership over the past ten years.

In July 2018, we restructured to better meet the needs of the changing business environment and to focus on two main program areas:

Business Development

Working in support of downtown retailers and restaurants, DABA has introduced a range of specific events that promote commercial success, from monthly meetings and seminars to targeted workshops for different types of business needs.

Marketing, Events & Programming

Focusing on such signature events as Blues, Brews & Barbecue, Allentown Beer Fest, Restaurant Weeks, First Monday, Summer in the City lunchtime music series, Sip into Spring Cocktail Trail, Jingle Bell Cocktail Trail, Holiday Tree Lighting, New Year’s Eve celebration, and other special occasions attracts audiences from across the region to downtown Allentown, promoting our commercial and social appeal.


DABA exists to creating economic vitality through marketing and events in support of the business community. As the lead entity creating high-caliber events in an urban setting, we work hard to make downtown Allentown an inviting and vibrant community.

What are the boundaries of the DABA?

The DABA consists of the area between 12th Street and 5th Street and Walnut, Hamilton and Linden Street. 

How is DaBa Funded?

The DABA is funded by private sector dollars and festival and event revenue. 

What is the Neighborhood Improvement Zone (NIZ)?

The NIZ is a special taxing district created by state law that is being utilized to encourage development and revitalization in center city Allentown and along the western side of the Lehigh River. This powerful economic development program has spurred more than a half-billion dollars in redevelopment activity through a unique tax incentive and financing tool.

Where can i get a map of downtown allentown?

Visit any of our downtown business for a free copy of the new Downtown Allentown Map and Guide. If you are visiting during business hours, stop by the Downtown Allentown Business Alliance/Chamber office to pick up this informative map. 


Meet new friends and serve as an ambassador to the downtown Allentown by volunteering for special events. Want to become involved in our welcoming community?



Liz Martin

Liz Martin

Senior VP, Allentown Chamber of Commerce

Liz Martin is the Senior Vice President of Allentown Initiatives. Before taking on her role with the Allentown Chamber, Liz was the Director of Marketing for the Lehigh Valley Economic Development Corporation. Prior to joining LVEDC in 2020, Ms. Martin spent six years with The Greater Lehigh Valley Chamber of Commerce, most recently as the Vice President of Major Events. Liz has a Bachelor of Arts degree in Educational Studies from The Catholic University of America and a certificate from Oxford University, UK where she spent a semester studying. Prior to her collegiate pursuits, Liz graduated from Allentown Central Catholic High School.

In her spare time, Liz enjoys spending time with her friends and family and enjoying all the Lehigh Valley (especially Allentown!) has to offer. She resides in the West End with her husband, Nate, their daughter, Rowan and their goldendoodle, Kobe.

Maggie Walters

Maggie Walters

Manager, Downtown Allentown Initiatives
Downtown Allentown Business Alliance



Santo Napoli, Chair

Geoff Brace
County Commissioner & Center City Resident

Jill Brader
City Center Allentown

Maureen Campbell

Dan Diaz
City of Allentown

Capt. Charles Roca
Allentown Police Department

Lauryn Graves
Air Products

Virginia Haas
County of Lehigh

Ellen Kern
Office of Senator Pat Browne

Sean King
Aspire Marketing

Julie Macomb, Esq.
Lehigh Valley Health Network

Matt Malozi
Civitas Regio

Elizabeth Martinez
Office of Rep. Peter Schweyer

Erin Pietrulewicz

Ron Young

Elizabeth Martin
Allentown Chamber of Commerce


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