About
Downtown Allentown is having a moment.
The Downtown Allentown Alliance (DAA) is a mission-driven nonprofit organization leading the revitalization and long-term success of Downtown Allentown. We work to ensure that downtown is not only well-managed and welcoming, but also a dynamic destination where people choose to live, work, visit, and invest.
Vision.
Our vision is a lively, inclusive urban center that serves as the cultural, economic, and civic heart of the region—where small businesses thrive, public spaces are active year-round, and diverse communities feel a sense of ownership, safety, and pride. Downtown Allentown is a place that invites people in and gives them compelling reasons to return.
Mission.
As the coordinating backbone organization for downtown, DAA brings together public and private partners to align around shared goals and community priorities. We translate those priorities into measurable outcomes through district management, public space activation, business support, and strategic programming.
Impact.
Our work is rooted in the understanding that a strong downtown is essential to the broader economic health of the City of Allentown and the Lehigh Valley. By supporting small businesses, driving foot traffic, fostering tourism, and encouraging investment, DAA helps build a resilient and sustainable urban core that benefits the entire region.
